Insights

Field notes,
quietly kept.

Essays on running a modern med spa, written for the owners who'd rather be in the chair than at the keyboard.

Field Notes

Written when there's something genuinely useful to say.

Coming soon

Why missed calls cost more than missed marketing.

A field note on the most overlooked leak in the average med spa.

Coming soon

The math behind a fair performance exit clause.

Why our contracts are written the way they are — and why most agencies won't write theirs the same way.

Coming soon

Reactivation: the highest-ROI play in med spa marketing.

A short essay on the patients you've already won — and what it takes to win them back.

A Note

We write rarely. On purpose.

Most agency blogs are content marketing — a series of search-optimized articles written by interns and tuned for keywords. Ours isn't. We write a few pieces a year, when we have something genuinely useful to say. The first ones are arriving soon.

If you'd like to be notified when one is published, mention it in your application.

Begin

For now, the work.

If you'd like to talk about your practice, that conversation is the best place to start.

Reserve a strategy session